Joseph Goebbels rose from a failed novelist and Nazi Party functionary to become the architect of Hitler's propaganda machine, and this film traces how he built it. Presenter James Ellis follows Goebbels from his early years in the party through his appointment as Reich Minister of Propaganda, showing how he used radio, film, rallies, and the press to manufacture the image of Hitler as savior and to turn ordinary Germans against their Jewish neighbors. Archival footage and photographs document the book burnings, the staged spectacles at Nuremberg, and the escalating antisemitic messaging that primed the public for the Holocaust. Historians interviewed in the film unpack how Goebbels tested slogans, controlled newsreels, and adapted his methods as the war turned against Germany, right up to his final broadcasts from the besieged Berlin bunker. The film treats him as a case study in how modern mass media can be weaponized, tracking the mechanics of his campaign rather than simply cataloguing its horrors.