Labiaplasty is one of the fastest-growing cosmetic surgeries in Britain, and filmmaker Lisa Rogers sets out to understand why. What starts as a look at the clinics offering to trim and reshape women's labia turns into a wider inquiry into where the anxiety comes from: pornography, magazine airbrushing, and a culture that has decided there is a single correct shape for female genitals. Rogers interviews surgeons who perform the procedure, women who have had it or are considering it, and critics who see the trend as a new front in old anxieties about female bodies. One recurring thread is how little most women have to compare themselves against, since female genitals are rarely shown unaltered anywhere in mainstream media. The film also follows a life-drawing style project that photographs a range of real, unedited vulvas specifically to counter that lack of reference. It stays frank without being clinical, and its real subject is confidence, not anatomy.