English art critic Matthew Collings leads this BAFTA-winning series through the British art scene of the late 1990s, opening with an episode titled "I Am A Genius." Collings talks directly to camera in galleries and studios, breaking down the work of the newly prominent Young British Artists, the kind of installations, graffiti-influenced pieces, and conceptual pieces that were dividing tabloid opinion at the time. His delivery is deliberately loose and funny rather than academic, but he keeps returning to the actual arguments artists make for their own work, letting them explain themselves rather than paraphrasing them into something safer. The series also tracks how digital media and video installation were creeping into gallery shows, and how artists were using interviews and self-promotion as part of the work itself. Collings treats the art world's absurdities and its genuine ideas as inseparable, which is why the series reads as criticism rather than a straight survey. It became one of the more quoted television accounts of that particular British art moment.