Unwasted: The Future of Business on Earth, presents the alluring ideal of zero waste as a key element of the sustainable business model. While some may shake their heads thinking this an impossible task, it’s worth remembering that mankind had a zero waste lifestyle up until about 100 years ago. There were no plastic wraps around the food you bought, and virtually every scrap, be it fabric, paper, wood, or metal, was repeatedly reused; creatively refashioned into new products. The same cannot be said for our modern way of life.
