Three New Yorkers who eat meat and cheese every day agree to go vegan for six weeks, expecting little more than a diet experiment. The film follows them through supermarket aisles, family dinners, and skeptical relatives as they read labels, watch footage of slaughterhouses and factory farms, and start questioning whether the reforms proposed in films like Food, Inc. actually change anything. None of the three signed up to become activists, so the camera catches real friction: a carnivorous cousin at a barbecue, a breakfast buffet with no options, a stepfather who thinks the whole thing is ridiculous. Weight loss and health scares are what get them in the door, but hidden-camera-style footage of animal agriculture is what keeps them there past the six-week mark. The tone stays closer to comedy than lecture, tracking three ordinary people stumbling, arguing, and slowly changing their habits in a culture built around meat and cheese at every meal.