Washington state in 2013 becomes the battleground for a fight over Initiative 522, a ballot measure that would require grocery stores to label food containing genetically modified ingredients. TVW's crew tracks the money and the arguments on both sides, noting that millions of dollars flow into the state from agribusiness and food companies opposing the measure and from advocacy groups pushing for it. The film lays out the competing claims plainly: supporters argue shoppers have a right to know what is in their food, while opponents warn labeling requirements would raise grocery prices and single out GMOs without scientific justification for doing so. Rather than picking a side, the documentary functions as a voter primer, walking through what genetic modification actually involves and how a label would change what appears on a package. It stays close to the mechanics of the initiative itself, the campaign spending, and the practical stakes for farmers and consumers, leaving the vote's outcome as the open question hanging over the whole debate.