We Are Traffic

In the documentary “We Are Traffic,” the viewer is taken on a riveting journey through the captivating evolution of the “Critical Mass” bicycle movement, a spirited and dynamic force that emerged during the seemingly apathetic ’90s. Originating in San Francisco in 1992, Critical Mass has transformed into a global phenomenon, where bicycle activists unite monthly to reclaim the streets in over 200 cities across 14 countries. Against the backdrop of escalating traffic congestion, pollution, and road rage, Critical Mass stands as a leaderless, grassroots movement advocating for transportation alternatives.

The film captures the essence of Critical Mass, presenting a radical, direct-action approach that challenges the dominance of automobiles, often regarded as the century’s sacred cow. “We Are Traffic” offers a comprehensive analysis of this modern political movement, exploring its beginnings, successes, and failures. Through a lens that exposes both the celebration of the bicycle and the confrontation with societal norms, the documentary sheds light on the intriguing complexities of Critical Mass. It examines how this movement, through exuberant, commercial-free public spaces, brings together strangers, confounds officials, and raises awareness on transportation-related issues.

In addition to the political dynamics, “We Are Traffic” delves into the vibrant world of transportation-related art associated with Critical Mass. From the bold traffic-sign motifs of mural artist Rigo23 to the works of other associated artists like Jim Swanson and Beth Verdekal, the film showcases the creative expressions that have emerged from this movement. Provocative and entertaining, “We Are Traffic” takes viewers beyond mainstream media narratives, providing a nuanced and insightful look at Critical Mass, highlighting its geographic spread and glimpses into Critical Mass events around the world, from Austin, TX, to Copenhagen, London, and Sydney.