In this lesson from Yale's Creating Change through Social Entrepreneurship course, students explore strategies for differentiating a social venture's solution within a competitive landscape. The lecture covers how to understand existing competition, clarify a venture's unique positioning, and set pricing based on the value the solution delivers rather than on cost alone. Building on the course's earlier lessons on evaluating and refining a venture idea, this lesson moves the material toward practical market strategy, preparing students to articulate why their approach to a social problem stands apart from alternatives already available.