Technology-based Business Transformation
This MIT OpenCourseWare course examines how companies use major technology shifts to reposition themselves in the marketplace. It focuses on the organizational and cultural obstacles that often derail such transformations, not just the technical strategy. Case material centers on IBM's transformation in the late 1990s, when it embraced the internet and built its e-business strategy, using that experience to draw broader lessons about managing large-scale technical and market change. Materials include lecture notes, readings, and assignments from MIT's Engineering Systems Division, free to access with no certificate offered. The course suits students interested in the intersection of technology strategy and organizational behavior, and in how firms navigate disruptive shifts without collapsing under their own internal resistance.