Marketing Management: Analytics, Frameworks, and Applications
MIT Sloan School of Management's graduate marketing course builds a structured framework for analyzing marketing problems, from segmentation and positioning to pricing and channel decisions. Students work through case studies spanning entrepreneurial startups to large multinational firms, applying analytics to customer value, demand estimation, and competitive strategy. The OpenCourseWare site provides the syllabus, lecture notes, case assignments, and grading criteria used in the actual MIT course, though case materials and discussion depend on self-study since there is no live instructor. The course emphasizes decision-making frameworks useful for both general management and marketing consulting roles. Materials are free to access under MIT OpenCourseWare's license, with no certificate offered. It suits learners who already have some business background and want a rigorous, framework-driven approach to marketing rather than an introductory survey.