Entrepreneurial Marketing
MIT Sloan's course on marketing for start-up and early-stage ventures, built around two questions: what are you selling and to whom, and how do you leverage limited marketing resources against larger competitors. Lectures and case materials cover identifying and evaluating market opportunities, building competitive advantage without a big budget, and choosing sales and marketing tools suited to a young company. Rather than a single formula, the course pushes students toward a flexible framework for diagnosing marketing problems that differ from venture to venture. Materials include the syllabus, readings, and assignments as published on MIT OpenCourseWare, free to access with no certificate offered. Useful for anyone planning a new venture or studying how marketing strategy changes when resources, brand recognition, and customer data are all scarce.