Marketing Management
MIT Sloan's introduction to marketing theory and practice, covering how to develop marketing strategies, assess market opportunities, and design implementation programs. The course draws on cases spanning consumer products, business-to-business products, and services, combined with lectures, guest speakers, individual assignments, and group projects. Students work through real strategic problems, present recommendations, and critique classmates' proposals, building both analytical and communication skills. Materials on MIT OpenCourseWare include the syllabus, assignments, and case list used in the Sloan School classroom, free to access and reuse under a Creative Commons license. No certificate is offered, but the full set of course materials lets self-learners work through the same curriculum MIT MBA students use to study segmentation, positioning, pricing, and channel strategy.