Bob Jones teaches this session of MIT's 15.393 Nuts and Bolts of New Ventures, an IAP 2025 course, on how founders pitch and present a new business. He covers how to frame a venture's story for investors and other audiences, what belongs in a pitch versus a business plan, and how to shape the same material differently depending on who is listening. The session works through the practical mechanics of persuasion: which claims to lead with, how to handle weaknesses in the plan honestly without undercutting the pitch, and how tone and structure change the way a listener judges credibility. Jones draws on his experience advising entrepreneurs to walk through common mistakes founders make when presenting, and where students in the room push back or add their own questions the discussion runs into specific tradeoffs a startup team faces when deciding how much to promise. It runs 82 minutes and sits fourth in the course's session sequence.