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The Blues-Print for Innovation
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The Blues-Print for Innovation

78 MIN · EN · STATUS: [ STREAMING ]
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MIT · Nuts and Bolts of New Ventures · LECTURE 12

Bob Jones, guest speaker in MIT's 15.393 Nuts and Bolts of New Ventures (IAP 2025), argues that breakthrough innovation depends on working within a shared structure while still leaving room to improvise, the same balance a blues jam requires. Playing his electric guitar throughout the session, he uses call-and-response patterns, chord structure, and moments of improvisation to illustrate what he calls the Three Pillars of Innovation, drawing direct parallels between a musician trusting the form enough to depart from it and a founder trusting a business framework enough to adapt it. The talk mixes live musical demonstration with discussion of how entrepreneurs can apply the same discipline-versus-freedom tension when building new ventures. Filmed as part of MIT's January IAP intersession programming, the session runs under an hour and functions as a single extended analogy rather than a conventional slide lecture, aimed at students in the Nuts and Bolts of New Ventures course.

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