Marketing Strategy
MIT Sloan School of Management's course examines the full marketing mix through the lens of firm-level strategy. It is designed for students who need to evaluate a company as a whole, such as future consultants, investment analysts, entrepreneurs, and product managers. The syllabus covers identifying, evaluating, and developing marketing strategies, assessing a firm's market opportunities, anticipating competitive dynamics, and judging whether a competitive advantage can be sustained over time. Materials on MIT OpenCourseWare include readings, case assignments, and lecture notes used in the actual MIT classroom version of the course. There is no instructor interaction or certificate, but all course materials are freely downloadable under MIT's open license for self-study.