Marketing Management
An introduction to core marketing concepts for first-semester MBA students at MIT Sloan School of Management, built around customer orientation balanced against competitive positioning and internal strengths. The course alternates between lectures and case discussions, following the format of Sloan's core curriculum, where students choose this class or an introductory finance course. It serves as the prerequisite for all advanced marketing electives at Sloan, so the material stays foundational: segmentation, targeting, positioning, and the analytical frameworks used to read a case and defend a recommendation in class. Materials on MIT OpenCourseWare include the syllabus, session-by-session schedule, and case assignments used in the actual MBA classroom, free to access with no certificate offered. It suits anyone who wants the same starting frameworks Sloan gives incoming MBA students before they specialize.