New Enterprises
MIT entrepreneurship figures William Aulet and Howard Anderson guide students through identifying and sizing a market opportunity, then building a full business plan for a technology-based startup. The Spring 2013 OpenCourseWare page posts twelve written assignments that walk through each stage of that plan, from opportunity recognition to go-to-market strategy, alongside lecture notes and a set of tutorial videos on specific startup mechanics. It is aimed at anyone weighing a new venture, joining an early-stage management team, or simply wanting to understand how entrepreneurs actually operate, and every assignment prompt, reading, and video is free to use. No prior business coursework is assumed, though the material is pitched at MIT's graduate level.